Marketing F&B (Food & Beverage Specialist)

Are you a creative visionary with a passion for the culinary arts? FAREL PATISSERIE CAFE is looking for a dynamic and results-oriented Marketing F&B Specialist to join our growing team in Bandung. In this role, you will be the heartbeat of our brand's growth, crafting compelling narratives that resonate with our diverse customer base. With a strong foundation in marketing, you'll leverage your creativity and strategic thinking to drive our brand's success.

FAREL PATISSERIE CAFE, a beloved name in Bandung's culinary scene, is renowned for its exquisite pastries and beverages. As a Marketing F&B Specialist, you'll work closely with our culinary team to develop and execute marketing strategies that highlight our unique offerings. Your daily tasks will include creating engaging content for our social media platforms, managing our online presence, and collaborating with local influencers to boost our brand's visibility.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote FAREL PATISSERIE CAFE's products and services.
• Create and manage content for our social media platforms, including Instagram, Facebook, and TikTok.
• Conduct market research to identify trends and opportunities in the F&B industry.
• Collaborate with local influencers and bloggers to boost our brand's visibility.
• Manage our online presence, including our website and Google My Business listing.
• Organize and participate in local and regional food and beverage events.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Stay up-to-date with the latest trends and best practices in the F&B marketing industry.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing, preferably in the F&B industry.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent written and verbal communication skills in Indonesian.
• Creative and innovative thinker with a passion for the culinary arts.
• Proficient in using Microsoft Office Suite and Google Workspace.
• Ability to work independently and as part of a team.
• Familiarity with local regulations and compliance requirements in the F&B industry.

🛠️ Keahlian

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